Your clients are asking about AI.
Now you have an answer.
The Civic Dialog MSP Partner Program gives managed services providers a proven AI enablement framework to deliver as a recurring service to their SMB clients. Complete curriculum. Full support. High margins. You keep the relationship.
Your clients need AI guidance. You are already in the room.
Every SMB client you serve is navigating some version of the same question: how do we use AI without creating risk, wasting budget, or falling behind? They are asking their IT partners because you are the most trusted technology relationship they have.
Most MSPs do not have a structured answer yet. They can point clients to tools, maybe help with a Copilot rollout or a Zapier integration. But a complete AI enablement program covering strategy, governance, training, implementation, and measurement is harder to build from scratch.
That is the gap the Civic Dialog MSP Partner Program fills. We built the framework, the curriculum, and the support system. You bring the client relationships, the delivery capacity, and the trusted advisor position you have already earned.
Your clients are researching AI tools without your guidance, and making expensive mistakes
Competitors are beginning to offer AI advisory and you need a credible response
AI engagements create natural opportunities to deepen your MSA and expand monthly revenue
The window to establish yourself as the AI partner for your clients is open right now
The cohort model you deliver
A 12-week structured AI enablement program for SMB clients, built around three phases that take a team from AI-curious to AI-capable.
Foundation
AI landscape orientation, tool assessment, and initial acceptable use policy.
Client Deliverables
- AI maturity assessment
- Approved tool list
- Draft acceptable use policy
- Team awareness session
Build & Deploy
Hands-on automation builds and AI workflow integration for the client team.
Client Deliverables
- 3–5 automation workflows built
- Tool integration and testing
- Staff training session
- Measurement baseline set
Measure & Scale
ROI measurement, governance finalization, and expansion roadmap.
Client Deliverables
- ROI report and time-savings analysis
- Final governance framework
- Expansion roadmap for next quarter
- Program handoff documentation
Each cohort client also receives a 12-month portal access with the 126-prompt library, ROI tracker, automation builder, and governance generator.
What you get as a partner
Everything you need to deliver a world-class AI enablement program without building the curriculum, governance frameworks, or support infrastructure from scratch.
Full curriculum and materials
The complete Civic Dialog cohort curriculum, session guides, worksheets, and resources. You deliver the program; we built the content.
Governance framework and templates
The full AI Governance Template Kit: acceptable use policies, vendor evaluation checklists, change control templates, and more. Ready to customize for each client.
Portal access for your clients
Each cohort client gets access to the CAIO Portal with the 126-prompt library, ROI tracker, automation builder, and policy generator.
Partner onboarding and certification
A structured onboarding program so you can deliver the cohort with confidence from day one. Ongoing quarterly briefings keep you current as AI evolves.
Sales and marketing support
Co-branded proposal templates, one-page sell sheets, discovery question guides, and email sequences for prospecting AI engagements with existing and new clients.
Delivery support and escalation
Direct access to the Civic Dialog team for client questions you cannot answer, content you need customized, or situations that require senior-level input.
Who this program is built for
The Civic Dialog MSP Partner Program is designed for IT service providers who already have strong client relationships and want to add AI advisory as a high-margin, recurring service. It is not a tool training program. It is a delivery framework for organizations serious about AI enablement.
- Serving SMB clients in the 10–250 employee range
- Existing managed services or IT advisory practice
- At least one team member who will complete the partner certification
- Capacity to run 2+ cohorts per year
- Commitment to the Civic Dialog quality and delivery standards
Good fit
- +Established MSP with 20+ SMB clients
- +Strong existing client trust and recurring relationships
- +Team with business advisory experience alongside technical delivery
- +Looking to expand beyond break-fix and infrastructure management
- +Ready to invest in a new service line with a 12-month horizon
Not the right fit (yet)
- -Primarily break-fix or project-based model with no recurring relationships
- -No capacity to take on a new service line in the next 6 months
- -Looking for a one-time project, not a repeatable service model
- -Clients are primarily enterprise with dedicated internal IT teams
From application to first cohort
Apply and intro call
Submit a brief application and we will schedule a 30-minute call to learn about your practice, your client base, and whether the program is a strong fit.
Partner agreement and onboarding
Review and sign the partner agreement. Begin the 3-week certification program, which includes curriculum review, facilitation practice, and two live sessions with the Civic Dialog team.
Identify your first cohort client
With certification complete, identify the right client from your existing base for your first cohort. We will support you through the discovery and scoping conversation.
Deliver your first cohort
Run your first 12-week cohort with direct support from the Civic Dialog team. We are available for every session if needed, or as on-call backup. Your second cohort will be entirely self-sufficient.
Common questions
Do I need to be an AI expert to deliver this?
No. The partner certification program is designed for experienced IT service providers, not AI researchers. You need to understand the business value of AI and be comfortable facilitating structured client conversations. The curriculum, resources, and escalation support fill in the rest.
Can I white-label the program?
Yes, with guidelines. Partners deliver the program under their own brand in all client-facing materials. Co-branding with Civic Dialog is available and encouraged for sales and credibility purposes. The underlying curriculum and portal remain Civic Dialog-powered.
What happens when my client asks a question I cannot answer?
That is what the escalation path is for. Partners have direct access to the Civic Dialog team for technical or strategic questions that fall outside their expertise. We will not leave you stranded in front of a client.
How long does the partner certification take?
The certification program is structured as a 3-week self-paced program with two live sessions. Most partners complete it in 2 to 3 weeks alongside their existing workload.
Can I run cohorts for clients in any industry?
The cohort framework is designed to be industry-agnostic. The curriculum and governance templates have been applied across professional services, healthcare administration, nonprofit, manufacturing, and distribution. Industry-specific context comes from your expertise and your client relationship.
What is the minimum commitment?
Partners commit to the annual license and delivery of at least 2 cohorts per year. This ensures partners invest in the certification and use it enough to deliver it well.
Ready to add AI enablement to your service stack?
We review all MSP partner applications personally. If the fit is right, we move quickly. Most new partners deliver their first cohort within 60 days of signing.
Prefer to talk first? Book a 30-minute intro call at the link above.